Business-first offering catalog
The solution’s catalog capability empowers business users to independently and rapidly create, test and launch new digital offerings for both the consumer and enterprise market segments. It allows the business to drive their agenda forward without generating ongoing demands on IT, while keeping deployment overhead to a minimum for the technology and operations teams. It also gives SPs the ability to react to changes in the market by allowing them to quickly introduce new offers and campaigns. Furthermore, the solution empowers each of the critical business-related departments in the offering value chain to work in parallel in real time, and benefit from intelligence-driven business insights, allowing users to create, launch and configure offerings efficiently, leveraging an advanced role-based UI.
Key functionality includes:
- Simplicity and ease-of-use through an intuitive interface, role-based UI, and ready-to-use templates and building blocks that simplify the creation and management of personalized and contextual offers, pricing, promotions and bundles
- Cloud-native functionality driven by microservices, containers, and open source technology for ensuring elasticity, scalability and being always-on
- Catalog federation support with an API-first flexible and open integration approach based on the TM Forum data model, enabling unprecedented ease of data integration from multiple source catalogs and bundle creation from local and third-party products and services
- Business intelligence for gaining a competitive edge, offering business KPI tracking, predictive analytics, contextual recommendations and actionable competitive insights
- Ready for today’s and tomorrow’s use cases spanning current telco-specific catalog needs, embedding best practices and use cases based on Amdocs’ extensive industry experience, and supporting future B2B use cases such as those that will be driven by 5G, IoT, Network-as-a-Service (NaaS) and more
