Priority #2:
Engage on every channel
Today's consumers are not confined to a single channel when engaging with brands.
They transition between online platforms, mobile apps, social media, immersive virtual stores, and physical stores, selecting whichever platform best suits their needs at that moment.
And since many consumers may start online and complete their commerce journey in-store, or vice versa, the key is to keep that forward momentum going with a seamless and consistent engagement across every channel, meeting customers wherever they are.
Businesses with strong multi-channel engagement strategies experience a 45% increase in customer satisfaction.
Multi-channel shoppers spend 82% more on average compared to single-channel shoppers.
World Metrics
