Priority #1:
Making it easy
Today's always on, always connected customers have become accustomed to easy and frictionless online purchase and delivery experiences.Anything less simply won't do.
Whether they're browsing online, using a mobile app, or engaging with a service representative, they expect their purchasing journeys to be quick, intuitive, and effortless from discovery to checkout,regardless of which or how many channels they’re on.
“Consumers are willing to pay up to 5% more, on average, for convenience and they will in many cases choose one product or service over another if it is more convenient.”
Morgan Stanley Consumer Trends 2024
