Ensuring a start-anywhere, finish-anywhere sales journey
Delivering a seamless, start-anywhere, finish-anywhere experience that is connected, intuitive, and efficient is critical for today's CSPs.
Through managing the entire journey, from discovery to fulfillment, across multiple touchpoints while keeping the context intact can be an impossible task.
This is because CSPs need to be able to cater to both consumer and enterprise customers, and to offer flexibility for engaging through non-linear interactions across various channels simultaneously, whether starting on one device and finishing on another or moving between digital and physical environments.
Mobile commerce sales worldwide are projected to reach $3.44 trillion by 2027 and mobile devices accounting for nearly 50% of all e-commerce sales by that year.
