Managing the full customer lifecycle

In addition to delivering a start-anywhere, finish anywhere commerce journey, it is essential to maintain consistency across every interaction throughout the customer lifecycle, from discovery to fulfillment and beyond, minimizing the risk of fallouts and enhancing the overall customer experience.

This requires CSPs to handle the complexities of:

• Seamlessly resuming services after suspension, without requiring a new transaction
• Managing changes and upgrades smoothly, with no disruption to the customer experience
• Ensuring consistent interactions across all channels and milestones, from onboarding to amendments, occasional purchases, and cancellations
• Efficiently handling lifecycle events, such as with replacements or retirements, while keeping the customer context intact
• Streamlining sales engagements for existing customers to deliver a cohesive, ongoing customer experience