Multigenerational

banking personalization

by the numbers

Survey basics

We interviewed 1,000 working-age adults in North America about their banking personalization preferences. Of those respondents, 500 live in a household without children or seniors, 250 live with children under 21, and 250 live in a household with adults over 65.

Satisfied customers?

Satisfied Customers?

Retail banking customers say they're happy with the level of personalization their banks offer.

We asked: Are you currently satisfied with the personalization that your bank(s) currently offer you?

82% are very satisfied or somewhat satisfied.

Ask more. Learn more.

We dug deeper. As we asked more questions, this picture of satisfaction became murkier. Given more detailed options, households - especially multigenerational ones - say they want banking that better fits their needs.

Key pain point: Most lack the planning resources they or their families need

Across respondent segments, only 38% overall say they have adequate resources to successfully plan for the future, with just 31% of households with seniors having the resources they need.

We asked: Do you feel that you have adequate resources to successfully plan for your / your children's / your elderly family members' future?

Households with children under the age of 21

Households with adults over the age of 65

Households without dependents (children or older adults)

yes

Saying “yes” to multigenerational banking

Who wants multigenerational banking tools? Just about everyone.

Overall, 68% of respondents are interested, with households with children showing the most interest.

We asked: How interested would you be in banking offerings that help you manage your multigenerational household now or in the future?

Households with children under the age of 21

Households with adults over the age of 65

Households without dependents (children or older adults)

family

Family-focused

personalization

Specifics matter

Services must be personalized - and so must offers. And specifics matter even more for multigenerational households.

Personalization = variety

People want personalization - as long as it's right for them and their families. As the graph shows, most people want more personalized offers. Household composition influences the types of offers people want.

Do people want banking offerings tailored to help them build their financial future?

Yes! That’s true of all groups surveyed.

84%

with children

72%

living with elderly relatives

78%

without dependents

Key pain point:

People lack insight into elderly family members banking habits, with 55% saying they have zero visibility.

We asked: If you would be willing to share additional personal information beyond the information a bank would typically ask for regarding your finances, what kind of personalized offers would you be open to receiving?

Households with children under the age of 21

Households with adults over the age of 65

Households without dependents (children or older adults)

banking

AI-powered

banking?

Parents are ready.

When asked about breakthrough personalization, respondents said they want cutting-edge options.

53%

are interested in custom real-time recommendations generated by AI.

78%

are interested in tailored financial planning tools.

66%

are interested in building better money habits with tools that gamify personal finances.

A closer look:
AI interest by segment

Households with children showed the most interest in AI-powered recommendations, followed by households with older adults.

We asked: How interested would you be in receiving custom, real-time financial recommendations generated by AI, even if it requires giving banks access to personal information?

Households with children under the age of 21

Households with adults over the age of 65

Households without dependents (children or older adults)

personalization

Build the bank of tomorrow

with family-first personalization

Supercharge
personalization

Create and launch personalized banking products in days or weeks. Refine them in minutes. Then, use AI to drive timely offers and contextual guidance for customers.

Learn more

How to stand out with
personalized banking

Explore how your bank can move beyond generic product options with bundles that fit individual customers’ lifestyles.

Read the blog now

About Amdocs

At Amdocs, we engineer and deploy the foundational elements of next-generation banking experiences. How? We free banks from the constraints of legacy systems. At the same time, we empower business users to refresh banking for customers with true personalization.

Talk to us today

Satisfied customers?

Ask more. Learn more.

Key pain point: Most lack the planning resources they or their families need

Who wants multigenerational banking tools? Just about everyone.

Specifics matter

Personalization = variety

84%

72%

78%

Key pain point:

53%

78%

66%

A closer look:AI interest by segment

Supercharge personalization

How to stand out with personalized banking

About Amdocs

A closer look:
AI interest by segment

Supercharge
personalization

How to stand out with
personalized banking